Since I've been living in Sioux Falls, SD for some time, I've noticed that some business owners are not attention seekers. However, they often are wondering why they aren't as busy as they'd like to be or the phone isn't ringing off the hook.
Drawing attention to themselves seems to be something that many business owners do not want to do. If they don't want the attention, why would their customers or future customers take notice?
Other reasons business owners will put off advertising their business is cost. While cost may be a concern, many don't consider one time costs vs ongoing cost for advertising. What about cost per impression? This is the cost divided by the amount of views or impression the ad is receiving.
The following study helps sum up this cost per impression on different advertising formats.
What's your cost per impression on advertising? According to a study completed by Arbitron, Inc. 2010, a vehicle wrap for your business would cost $0.35 per 1000 impressions.
The following are $3.56 (outdoor signage), $7.75 (radio), $18.15 (primetime tv), $19.70 (Newspaper), $21.46 (magazine). When thinking about costs, ask yourself if it is a one-time cost or ongoing monthly cost.
If you are wondering what a wrap would look like on your car, truck, trailer, boat atv, or business store front, give my a call.
Kyle VandenHull - Owner / WrapStar - WrapAbility